Latin Market Brand Expansion: De Primera Calidad
De Primera Calidad, which means “Top Quality” or “First Class,” reflects LA Unifi’s dedication to excellence in the Latin market.
The company is focused on:
- Developing culturally relevant products and experiences
- Creating economic opportunities within Latin communities
- Building global brand partnerships
- Delivering premium offerings across multiple industries
Central to this initiative is the Premio brand, which will function as the unified identity across all verticals.
LA Unifi Announces Launch of “De Primera Calidad” and Premio Brand, Expanding into the Global Latin Market Across Sports, Entertainment, Media, Apparel, and Fintech
Beverly Hills, CA Written by Boogie for LA Unifi News — LA Unifi, a leader in innovative fintech and lifestyle-driven business platforms, proudly announces the official launch of De Primera Calidad, a new company focused on the Latin market, designed to capture and serve one of the fastest-growing and most influential demographics in the world. Operating under its flagship Premio brand, De Primera Calidad will focus on building a dynamic, multi-sector ecosystem spanning sports & entertainment, media, apparel, and payment systems, all delivering top quality. This strategic expansion marks a defining moment for LA Unifi as it positions itself at the intersection of culture, commerce, and technology, with a dedicated commitment to the global Latin audience.
The Premio Brand: A Multi-Industry Powerhouse
The Premio brand: A Multi-Industry Powerhouse
The Premio brand is positioned as a lifestyle and business ecosystem, integrating key sectors that drive cultural influence and economic growth, especially within the Latin market.
1. Sports & Entertainment
Premio will actively engage in live events, athlete partnerships, and global sports programming to connect with a diverse audience.
2. Media & Content
Premio Media will focus on producing top-quality digital content, forming streaming partnerships, and building influencer networks to captivate the Latin market.
3. Apparel & Lifestyle
Premio Apparel will deliver culturally inspired fashion and global collaborations that resonate with consumers and celebrate identity.
4. Payment Systems & Fintech
Premio will integrate digital wallets, prepaid cards, and cross-border payment solutions powered by LA Unifi LancePay to streamline transactions effectively.
Strategic Ecosystem Approach
Each vertical supports the other—creating a unified ecosystem where:
Events drive engagement
Media amplifies reach
Apparel builds identity
Fintech powers transactions
