Introducing De Primera Calidad
De Primera Calidad, which translates to “Top Quality” or “First Class,” represents LA Unifi’s commitment to excellence within the Latin market.
The company is designed to:
- Develop culturally relevant products and experiences
- Create economic opportunities within Latin communities
- Build global brand partnerships
- Deliver premium offerings across multiple industries
At the center of this initiative is the Premio brand, which will serve as the unified identity across all verticals.
LA Unifi Announces Launch of “De Primera Calidad” and Premio Brand, Expanding into the Global Latin Market Across Sports, Entertainment, Media, Apparel, and Fintech
Beverly Hills, CA Written by Boogie for LA Unifi News — LA Unifi, a leader in innovative fintech and lifestyle-driven business platforms, proudly announces the official launch of De Primera Calidad, a new Latin-focused company designed to capture and serve one of the fastest-growing and most influential markets in the world. Operating under its flagship brand “Premio,” De Primera Calidad will focus on building a dynamic, multi-sector ecosystem spanning sports & entertainment, media, apparel, and payment systems.
This strategic expansion marks a defining moment for LA Unifi as it positions itself at the intersection of culture, commerce, and technology, with a focused commitment to the global Latin audience.
The Premio Brand: A Multi-Industry Powerhouse
The Premio Brand: A Multi-Industry Powerhouse
The Premio brand is positioned as a lifestyle and business ecosystem, integrating key sectors that drive both cultural influence and economic growth.
1. Sports & Entertainment
Premio will actively participate in live events, athlete partnerships, and global sports programming.
2. Media & Content
Premio Media will focus on digital content, streaming partnerships, and influencer networks.
3. Apparel & Lifestyle
Premio Apparel will deliver culturally inspired fashion and global collaborations.
4. Payment Systems & Fintech
Premio will integrate digital wallets, prepaid cards, and cross-border payment solutions powered by LA Unifi LancePay.
Strategic Ecosystem Approach
Each vertical supports the other—creating a unified ecosystem where:
- Events drive engagement
- Media amplifies reach
- Apparel builds identity
- Fintech powers transactions